Thank you for exploring my portfolio.
As the founding product designer and director at MutualMarkets, I defined the product vision, UX strategy, platform architecture, design system, and brand for a platform connecting brands with entertainment partners to launch partnership campaigns.
The case studies included in this portfolio show how a fragmented, relationship-driven process became a scalable SaaS platform with AI-enabled workflows that reduced deal cycles from months to days.
Architecting a scalable SaaS platform from 0→1.
At MutualMarkets, I transformed a relationship-driven partnership process across email, private networks, and disconnected tools into a unified collaboration platform and B2B marketplace supporting partner discovery, deal negotiation, and campaign collaboration.
The platform supports content owners, brands, and organizations managing portfolios, with structured workflows that ensure clear ownership, visibility, and coordination across deals.
I defined the platform architecture, launched the MVP, and led product design for AI-powered capabilities. Working with machine learning engineers, I integrated conversational AI, generative AI, and predictive matching systems to support discovery, campaign generation, and decision support with human-in-the-loop control.
Explore selected case studies highlighting the platform’s core product capabilities.
From partner discovery to deal execution, each case study shows how complex collaboration workflows were translated into structured product experiences.
Platform Design: Managing partnerships at scale.
Deal Systems: Structuring partnership workflows.
Generative AI: Campaign visualization and creative generation.
Predictive Systems: Identifying high-fit partnerships.
Workflow Systems: Initiating structured partnership workflows.
