Thank you for your interest in my work.
This portfolio highlights my work as the founding designer at MutualMarkets, where I defined UX strategy, experience architecture, and the design system for a platform that enables brands to discover entertainment partners and launch partnership campaigns.
Explore the case studies below to see how complex workflows were translated into scalable SaaS systems and AI-enabled products that reduced partnership deal cycles from months to days while making entertainment partnerships accessible to brands that previously lacked the resources to participate.
Architecting a scalable SaaS platform from 0→1.
I architected the core product platform that transformed a fragmented partnership process into a unified system for partner discovery, deal negotiation, and campaign collaboration.
The platform supports multiple stakeholder roles—including content owners managing assets and approvals, brands discovering partners and running campaigns, and organizations coordinating multiple brands. Structured collaboration workflows ensure clear ownership, visibility, and coordination across partnership deals.
I defined the platform’s foundational architecture, launched the MVP, and partnered closely with engineering to evolve AI-enabled capabilities that help teams evaluate partners, generate campaign concepts, and move rapidly from discovery to execution.
Explore selected case studies highlighting the platform’s core product capabilities.
From partner discovery to deal execution, each case study shows how complex collaboration workflows were translated into structured product experiences.
Designing the operational hub of a scalable partnership platform.
Architecting a single source of truth for partnership deals.
Designing AI-powered tools for evaluating and visualizing partnership campaigns.
Architecting the system for evaluating and validating partnership opportunities.
Transforming partnership deal requests into a structured platform workflow.
