Thank you for your interest in my work.
This portfolio highlights my work as the founding designer at MutualMarkets, where I defined UX strategy, experience architecture, and the design system for a platform that enables brands to discover entertainment partners and launch partnership campaigns.
Explore any project below, or begin with the first case study. Each demonstrates my approach to architecting scalable SaaS platforms and AI-powered systems.
Architecting a scalable SaaS platform from 0→1.
I architected the core product platform that transformed a fragmented partnership process into a unified system for partner discovery, deal negotiation, and campaign collaboration.
The platform supports multiple stakeholder roles, including content owners managing assets and approvals, brands running campaigns, and organizations coordinating multiple brands. Collaboration workflows ensure clear ownership and visibility across deals.
I established the platform’s foundational structure, launched the MVP, and partnered closely with engineering to evolve AI enabled capabilities. The platform reduced partnership deal cycles from months to days while making large scale entertainment partnerships accessible to brands that previously lacked the resources to participate.
Explore selected case studies demonstrating the architecture, workflows, and systems behind the product.
Each case study examines a core capability, from partner discovery to deal execution, showing how complex workflows were translated into scalable experiences, supported by interactive Figma prototypes and detailed design documentation.
Designing the operational hub of a scalable partnership platform.
Architecting a single source of truth for partnership deals.
Designing AI-powered tools for evaluating and visualizing partnership campaigns.
Architecting the system for evaluating and validating partnership opportunities.
Transforming partnership deal requests into a structured platform workflow.
