Architecting a scalable product platform from 0-1.

I helped build MutualMarkets from the ground up, defining the UX strategy, experience architecture, and design system for a 0→1 platform supporting partner discovery, deal-making, and AI-powered creative workflows. The platform replaced a previously manual, fragmented process—managed through email, private networks, slow-moving coordination, and other disconnected modalities—with a unified system that streamlined and scaled the entire partnership lifecycle.

I established the platform’s foundational structure and interaction models, launched the MVP, and partnered closely with engineering to rapidly deliver and iterate on AI-driven capabilities as the technology evolved. This enabled continuous expansion of the platform while aligning product and leadership around a shared vision, supporting multiple multimillion-dollar funding rounds, and positioning the company for growth and acquisition.